Getting Started Online: Tools, Tips, Systems & Strategies for Social Media & Online Engagement

Still finding the idea of implementing a social media strategy for your project or organisation a bit daunting?

Then this 1 day workshop with David Hood is just the thing to help get your idea off the ground.

If you:

Have an idea for a campaign, enterprise or event and want to learn how you can effectively use social media and other online tools to build awareness, attract funding, engage supporters and build community?

Want to learn how you can get started for minimal cost and with limited time and resources? Would you like a simple and easy to implement strategy that you can scale and adapt as you prepare to launch your campaign or build your business?

Eventbrite - Getting Started Online: Tools, Tips, Systems & Strategies for Social Media and Online Engagement

In this one day workshop you will:

  • discover the most popular and useful online tools, applications and social media platforms to be more effective, grow awareness and scale impact
  • design a system that enables you to curate, share and produce quality content for your blog, website and social media channels simply and efficiently
  • outline a strategy to launch your organisation’s next initiative, grow your community of supporters, connect with key stakeholders or build your market

David Hood - @davidahoodJoin communications strategist and digital media practitioner David Hood, for this practical workshop packed with knowledge, tips and insights from over five years of experience working with leading organisations including GreenpeaceHub MelbourneRMITSchool for Social Entrepreneurs and TEDxMelbourne, and social entrepreneurs and change-makers from all over the world.

We’ll explore why you would use:

  1. social media platforms including Facebook, Twitter, Google +, YouTube, Flickr, Pinterest and LinkedIn
  2. blogging and web platforms WordPress, Tumblr and Posterous
  3. Eventbrite, Meetup and Storify for events
  4. email and newsletter site Mailchimp
  5. mobile apps so you can create and share content anywhere

We’ll also cover the basics of branding, principles of service design, useful resources and tools for online collaboration and productivity.

Registration includes access to a Yammer group for online communications, support & collaborative learning before, during and after the workshop

Eventbrite - Getting Started Online: Tools, Tips, Systems & Strategies for Social Media and Online Engagement

Link to pdf of venue 

NOTE: We are running this event on a cost recovery basis with any additional funds going to support the ongoing activities of The Collaboratory Melbourne and Social Innovation Sydney


COFA Talks: Art, Design and Social Enterprise 3 April 2012

Nothing planned for the evening on 3rd April 2012? Why not get along to this event hosted by COFA?

WHAT  Art, Design and Social Enterprise

WHEN  April 3, 6-8pm

WHO  Janine Cahill, Mickey Kovari & Grant Young

WHERE  EG02 COFA, cnr Oxford St & Greens Rd, Paddington

 More info

Please note the new earlier starting time & don’t forget to join us for Happy Hour beforehand.

Interesting: The Naked Brand Film

This is an important topic for our times! And it is an issue that has driven discussion and thinking at Social Innovation Sydney from the beginning. This film confronts the new reality facing brands in a world where transparency is there, whether they like it or not.

Bad Companies Can’t Hide Behind Great Ads Anymore

They can’t abuse the environment and tell us they’re green, hide corruption behind a clever headline, or sell the same old junk as new and improved. We’re just not buying it.

Now we have constant access to information that tells the truth about the products we use and the ethics of the companies behind them—and that changes everything.

In The Naked Brand, veteran ad man Jeff Rosenblum turns an introspective eye on the corporate world. He shines a spotlight on brands that say one thing and deliver another, asking industry luminaries the question that’s on everybody’s mind: now what?”
Source: The Naked Brand Trailer

Check out The Naked Brand Film website or watch the trailer:

The Naked Brand Trailer from EnricoPavia on Vimeo.

Thanks to Mark Pesce for sending through the link.

We’re excited about “Crowdfunding for Change” Wed 14 March #thinkactchange #sibsyd

Social Innovation Sydney is delighted to invite everyone to come along to this ThinkActChange event:

“Crowdfunding for Change” – Wednesday 14th March from 6-8pm. Doors at 5.30pm.

This month we’re aiming to bring you the biggest ever ThinkActChange! For this unique event we will be partnering with both Social Innovation Sydney and The Fetch.  

Venue on the evening, door prize and drinks will be provided by our sponsors for the night, Ninefold.

The theme will be “Crowdfunding for Change” and our special guests on the evening will be from Indiegogo, the worlds leading international crowdfunding platform. Indiegogo have been featured in Time, The New York Times, The Wall Street Journal, Mashable and The Huffington Post as well as on CNN.

So the question is; what is crowdfunding and why should you care?

The simple fact is that there are so many people in this world like you and I, with great ideas and big dreams, who are looking for the opportunity to get funding. Crowdfunding offers anyone with an idea – creative, cause-related, or entrepreneurial – the tools to effectively raise money, build awareness of their project and get their ideas started.

At this event we’ll feature a panel discussion about crowdfunding & how it can be used for social good. Keynote speaker on the evening will be Adam Chapnick.

 Adam Chapnick – Head of Business Development, Indiegogo

Adam is IndieGoGo’s business development mastermind, a global visonary who will stop at nothing to bring crowdfunding to anyone, anywhere in the world. Prior to IndieGoGo, Adam founded Distribber where he still serves as CEO. Adam speaks regularly on cutting edge distribution strategies at markets and festivals including Sundance, SXSW, Digital Hollywood & The Apple Store.

Adam was recently named one of “19 Brave Thinkers in Independent Film” by uber-producer Ted Hope’s Truly Free Film Blog. And if that wasn’t exciting enough, Adam hit a solo home run to win the championship game for his little league team when he was 12; an achievement he has noticed is more impressive and meaningful to him than others.

THE PANEL will include:

Ross Dawson – Futurist, Author, Entrepreneur

Ross Dawson is globally recognized as a leading futurist, keynote speaker, entrepreneur and authority on business strategy. He is Founding Chairman of four companies, including the leading future research and strategy firm Future Exploration Network.
He is a best-selling author of books including “Getting Results from Crowds“, a definitive guide to crowdsourcing.

Ross’s frequent media appearances include CNN, Bloomberg TV, SkyNews, ABC TV, Today and Sunrise shows & the Washington Post.

Alan Crabbe – Co-founder, Pozible

Alan Crabbe is the co-founder of Australia’s number one Crowdfunding platform, Pozible.

Alan describes himself as a creative tech with  a real passion for taking Crowdfunding to the next level.He has an obsession with and fascination for design, innovation and new creative ideas that change the world.

More event details and speakers yet to be announced!

Remember to use the hashtag #thinkactchange on twitter.

INTERNATIONAL WOMEN’S DAY 2012 Re-generation: Shape our feminist future!

Don’t have plans for 10th March? Why not celebrate International Women’s Day in a tangible way by joining this march in Sydney?

WHERE: First Fleet Park
WHEN: 12PM – 3PM, 10 March 2012

IWD 2012 Women's MarchThis International Women’s Day join your feminist community for a community picnic, live music & world-changing chatter.

Last year was the 100th Anniversary, so let’s look forward this year!

Meet some fabulous young women & hear their views.

There will be fantastic feminists to chat to.

There will be lots of feminist organisations to find out about.

There will be feminists working for a world where there is creative stuff, fun & fairness for all.

There will be information for you to gather and spaces to talk & share ideas.

There will be fabulous female artists.

There will be you.

It’s your world. Start shaping it on IWD 2012.

Into Collaborative Consumption, Networking, High Tea? Then here’s an #IWD event for you

The folks over at 10thousandgirl have just let us know about their International Women’s Day event that’s on this coming weekend:

You are invited to a giant clothes swap to raise funds for women living in poverty. Join us for a day of fashion, fun and high tea – and make a difference in honour of International Women’s Day!
The 10thousandgirl Opp Swap combines the opportunity to rejuvenate your wardrobe through a clothes swap market (Remember: one person’s trash is another person’s treasure!), to network and connect with other women, and making a contribution to women’s economic empowerment globally by donating to Opportunity International.
What: Giant Clothes Swap Market, High Tea and Networking!
Where: Studio 10, 10-14 Kensington St, Chippendale 2008.
When: Sunday 4th March 2012.
10:30-11.30am- drop off your clothes, pick up your coupons.
11:30-12:00- settle in for a delectable high tea and hear from inspirational women
12:00-3:30pm-Ready set SWAP!
2:30- for latecomers grab a final bargain before the event closes at 3:30pm
How does it work? 
It works by people bringing good quality items of clothing they no longer wear and are willing to swap for garments brought by other guests.
  1. Start thinking about your men’s and women’s clothing and accessories that could go to a new home. Think about what value group they may fall into – Bargain Bin, $5, $10 or $20.
  2. Register prior to the event and all we ask is that you make a small donation to Opportunity International. This could be anything you can give to support women in developing countries – perhaps $5 or $10, the average is about $20 but if you can give more, then good on you! You can also register and donate on the day.
  3. Bring your clothing in on the day, receive tokens for each item, and then you’re able to exchange your tokens for the garments that take your fancy!
Red coupon = to the value of $20 (for example cocktail dresses, high-level brands)
Yellow coupon = to the value of $10 (shorts, shirts, shoes, good condition)
Blue coupon = to the value of $5 (accessories, t-shirts, ‘well-loved’ condition)
Even if you don’t have clothes to swap, come along on the day and pay cash for your finds! Passers-by are welcome!

Thanks to Miss Representation panel: @evacox @KateSoutham @AWCCI @theburgerman


Thank-you to everyone who braved the torrential Sydney rain last night to watch Miss Representation and participate in the panel session afterward.

Special thanks to our panel members who provided thought provoking discussion:

  • Eva Cox AO (@evacox) – highly respected feminist, academic, and activist, whose work has informed and inspired a generation of women. She has been an active advocate for creating more civil societies.
  • Kate Southam (@KateSoutham) – experienced journalist with a popular career blog
  • Yolanda Vega (@AWCCI) –  CEO of the Australian Women Chamber of Commerce & Industry
  • John Bergin (@theburgerman) – Director of Social Media and Digital News, Sky News Australia

There was so much interesting ground we did not get a chance to cover we’ve decided to run an unconference later this year on the same topic. Keep an eye out for details on our Events page.

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